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品牌理念 / Brand Concept

整個(gè)徽標(biāo)以“巨匠”起首字母“JJ”為基本元素，經(jīng)巧妙設(shè)計(jì)組合而成；
中心的“兩豎一橫”，穩(wěn)健有力，代表著兩座高聳巍峨的建筑坐落在地平線上，寓意著巨匠集團(tuán)“高質(zhì)建華廈、誠(chéng)實(shí)樹(shù)巨匠”的宗旨；
內(nèi)圓代表了一顆冉冉升起的太陽(yáng)，寓意巨匠蓬勃發(fā)展，充滿向上躍升的功力和永續(xù)輝煌的積極姿態(tài)；
外圓代表地球，寓意巨匠要做全球性大公司的夢(mèng)想；
徽標(biāo)采用紅色，象征了活力和熱情，寓意巨匠的經(jīng)營(yíng)活力和服務(wù)熱情；
整個(gè)圖形象征了一個(gè)巍然屹立神州大地的巨人，寓意巨匠人團(tuán)結(jié)一致、昂首挺胸、蓬勃向上的姿態(tài)，以不斷進(jìn)取的精神和變革力量，承擔(dān)起社會(huì)賦予的使命，環(huán)抱夢(mèng)想，與所有關(guān)心支持巨匠的客戶朋友一起，共同打造值得信賴和穩(wěn)健發(fā)展的百年。

核心價(jià)值觀

忠心、信心、責(zé)任心
忠心：?jiǎn)T工必須忠于黨和國(guó)家、忠于企業(yè)、事業(yè)和家庭，心懷感恩。共建“社會(huì)合意、企業(yè)合力、員工合心”的和諧大家庭。
信心：順境時(shí)，不自滿，向著更強(qiáng)的目標(biāo)奮斗；逆境時(shí)，不氣餒，以更飽滿的熱情、更激昂的斗志應(yīng)對(duì)困難挑戰(zhàn)。
責(zé)任心：成功源于責(zé)任，堅(jiān)信責(zé)任讓我們走得更遠(yuǎn)。企業(yè)以鑄造高質(zhì)精品工程、建設(shè)美好生活家園為使命，員工以企業(yè)發(fā)展目標(biāo)為使命，實(shí)現(xiàn)共榮共贏。

Loyalty: The enterprises must be loyal to the party and state, and must be loyal to customers and employees. The employees must be loyal to the enterprise, career and family, which we would feel grateful. We will devote ourselves to building a harmonious family which fit in with the needs of the society. In this family, enterprises will work together, the employees will cooperate of one mind.
Confidence: Never be conceited inprosperity, we strive toward high goals. Never be discouraged in adversity, we code with the difficulties and challenges with full of enthusiasm and passionate spirit.
Responsibility: Success grows out of responsibility. Our enterprise insists on "build high quality engineering to build a beautiful homeland" as our mission, our employees insist on the enterprise's development goal as mission, so the enterprise and employees achieve co-prosperity and all-win. We firmly believe that responsibility let us go further.

企業(yè)精神

誠(chéng)信、務(wù)實(shí)、創(chuàng)新、和諧
精誠(chéng)所至、金石為開(kāi)，誠(chéng)至則致遠(yuǎn)；真抓實(shí)干、力求實(shí)效，實(shí)至則事成；
與時(shí)俱進(jìn)、銳意進(jìn)取，創(chuàng)新則持久；和衷共濟(jì)、攜手同行，和諧則共贏。

企業(yè)宗旨

高質(zhì)建華廈、誠(chéng)實(shí)樹(shù)巨匠
建一項(xiàng)工程、樹(shù)一座豐碑，拓一片市場(chǎng)、交一方朋友

企業(yè)愿景

客戶放心的合作伙伴，員工安心的第二家園，社會(huì)認(rèn)同的一流企業(yè)

Reliable partner for customers,second home for our emplorees,top corporstion for society.